Archive for July, 2011

Butterfly Management

July 27th, 2011

Life, and change management, and people’s behaviors, are not linear. Excuse my language – I’m assuming the reader’s understanding of mathematics is similar to mine, which is that I just about get it, and I’m ready to go back to the textbooks if necessary. So don’t panic, bear with me. There is something about our education that assumes linear connections and the proportionality of cause and effect. After all, ideas such as ‘the punishment must fit the crime’ are deeply embedded in our culture. We praise measured responses and balanced reactions. ‘Proportional response’, for example, is a military term indicating the degree of force to use when attacked. The language of cause and effect is well-embedded into our education, too, so it’s no surprise that the idea of output being proportional to input seems eminently logical. ‘So much of this, will produce so much of that.’ ‘You increase this, you get more of that.’ There is a predominant, learned mental model within us. In mathematics and physics, it would be called linear. We could say we are educationally, socially and epistemologically (the theory of knowledge) comfortable with linear systems. Sorry, it sounds grandiose, but it isn’t.

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The Next Generation of Contact Management Software

July 27th, 2011

Do you use an electronic contact manager

Most people who work in a field that depends on relationships — salespeople, recruiters, and consultants, for example — do. People in those professions are starting to use social network software, but the primary portal through which they view their relationships today is their contact manager and their email program.

We recently had the chance to talk with Greg Head, former general manager of Best Software’s ACT! division, about the future of contact management software — and the convergence with customer relationship management (CRM) and social networking tools. Head has more than 15 years in the CRM industry, including roles as VP of marketing and, later, VP of international sales for SalesLogix. Currently, ACT! has approximately 2 million individual users and 16,000 corporate customers, making it the market share leader for its category. Head estimates that 60-70% of businesspeople use some sort of electronic list of their contacts, even if it is as simple as an Excel file. Here are some of the highlights from our discussion

» Read more: The Next Generation of Contact Management Software